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‘Endless love stories’: Volkswagen on the strategy behind its new brand platform
Volkswagen’s new brand platform looks to remind customers of the love they have for the brand, while also positioning the car giant for the future.
Volkswagen hopes its new brand platform will drive “brand love” and help it stay front of mind as the business ushers in a new era.
The car manufacturer revealed its new brand platform ‘YourWagen’ last week, alongside a campaign of the same name that showcases the long history its fans have with the brand.
Head of marketing Sarah Cox-Thornley explains the new brand platform was created to help build “brand likeability”.
