Volvo global creative account up for review

Volvo is reviewing its global creative account, which is held by Euro RSCG in the US and Abbott Mead Vickers.BBDO in the UK.

According to reports in the US, the review has been called by new Volvo chief executive Frederick Arp to help address falling sales.

The Ford-owned Swedish carmaker has retained Euro RSCG as its agency since 1991 and has often used US-produced ads in the UK.

Euro RSCG also formed Fuel North America after its 1998 win of Volvo’s lucrative US regional dealer account and then landed portions of Volvo Car Corp’s estimated $150m (£105m) global account in 2000.

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