Volvo global creative account up for review

Volvo is reviewing its global creative account, which is held by Euro RSCG in the US and Abbott Mead Vickers.BBDO in the UK.

According to reports in the US, the review has been called by new Volvo chief executive Frederick Arp to help address falling sales.

The Ford-owned Swedish carmaker has retained Euro RSCG as its agency since 1991 and has often used US-produced ads in the UK.

Euro RSCG also formed Fuel North America after its 1998 win of Volvo’s lucrative US regional dealer account and then landed portions of Volvo Car Corp’s estimated $150m (£105m) global account in 2000.

Recommended

Yell.com rolls out Food and Drink channel

Marketing Week

Yell.com, the online directory, has launched a food and drink channel that aims to connect independent retailers with consumers. Suppliers on the Food and Drink channel must accept internet or telephone orders, and offer to deliver the goods direct to customers. The company says it has been designed to help users find independent and specialist […]

Online to grow ‘seven times faster than other media’

Marketing Week

Online advertising will grow seven times faster than other forms of advertising next year, according to new research. Zenith Optimedia, part of the Publicis Group, forecasts that global internet adspend will grow by 28.2% in 2007, compared to a growth rate of adspend across other media of just 3.9%. This means the internet’s share of […]

Random House appoints pd3

Marketing Week

The Random House Group, the publishing company, has appointed London-based pd3 to the roster for its Century Heinemann & Arrow (CHA) division, which publishes best-selling authors such as John Grisham and Sebastian Faulks. The Agency will be responsible for developing advertising strategies for a range of title releases as well as helping to develop their […]

Comments

    Leave a comment