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  1. Tim Williams 11 May 2015

    What on earth are Volvo thinking here?

    This looks like classic case of a brand chasing the elusive – and fickle – ‘youth vote’ and in doing so alienating their existing core audience.

    “Young, trendy, cool 25-year-olds” are not going to be buying high-end new cars anytime soon.

    Focus on what matters to the audience you already have rather than what matters to the people in the advertising agency!

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