Volvo on using its ‘creative superpowers’ to attract next generation drivers
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
It appears connectivity, safety, convenience and ease-of-use may trump speed, handling and 0-60mph figures for new generations of owners.
One brand that has seen early benefits of changing the way it does business is Volvo. The company has committed to shifting half of its sales online by 2025 and also to making half of its output fully electric vehicles by the same deadline.