Voodoo design agency has created a new press campaign for vitamins brand Vitabiotics which uses the strapline ‘Don’t get jealous, get Perfectil’. The campaign features pictures of women with graffiti covering them with the words ‘cow’, ‘bitch’ and ‘tart’ scrawled over their faces.
Barclays marketing and communications director Simon Gulliford has resigned.
Fewer top executives are sacked these days, but this is less down to economic improvements than fear of huge legal claims.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.