Vote for Senior Marketer of the Year 2014
Vote for Senior Marketer of the Year, in association with Adobe.
Mark Ritson: Assume your market and bingo! you bomb
Mark RitsonOf all the concepts in the marketing universe, the most important gift we give our organisations is market orientation. It’s the omega of our discipline because it challenges a manager to recognise the fundamental truth that a) consumers are the source of a company’s success, but that b) these consumers inevitably see the world very differently from the employees that work within the company and who devise the strategies aimed at those consumers.
What will be the ‘shift moment’ in your industry?
Ruth MortimerWhen was the moment your industry changed? The Big Four supermarkets may look back and say that early 2014 was the moment they knew retailing as they knew it was over. Almost £3bn was wiped off the share values of the Big Four last week as they embarked on a new price war.
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An unlikely vision of the future from the Consumer Electronics Show
Mark RitsonEveryone gets something blown in Vegas. For our star columnist it was his mind. By innovation. At the annual Consumer Electronics Show.
What you need to know about the new direct marketing code
Sarah VizardThe Information Commissioner’s Office has published its long-awaited draft of the new direct marketing code of practice, which gives the industry a legal rulebook to follow rather than just offering guidance.
Giffgaff’s CMO on returning to work after a career break
Sarah VizardAfter taking a hiatus from work to look after her children, Giffgaff’s CMO Sophie Wheater is candid about the difficult decision to go back to work and how businesses and parents can make the balance work.
It is time to wipe out marketing’s gender pay gap
Tanya JosephThe marketing industry needs to make far more progress in tackling the gender pay gap if it wants to attract the brightest and best to the sector.
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