We’re down to the top four marketing campaigns of 2020. Which two brands will battle it out in the finals?
With your help, we are now down to the final four semi-finalists.
Vote now to get your favourite campaign to the finals. Voting closes on 18 December at 2pm.
For a recap on all the campaigns visit:
The best marketing campaigns of 2020: Part I
The best marketing campaigns of 2020: Part II
From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020.
From Tesco to Starbucks to Leon, the Marketing Week team chooses the second set of eight campaigns that make up our best marketing of 2020.
Since the acquisition of tech startup Dynamic Yield in March, McDonald’s has been rapidly building its tech capabilities to improve the customer experience and boost revenues.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
