2017 year in review: Vote for your favourite campaign
We have selected eight of our favourite campaigns from 2017, which will now go head to head in the first of round of the competition. Choose your winners now.
2017 year in review: Campaigns of the year
Marketing Week ReportersFrom Burger King’s Google stunt and Ikea’s response to Balenciaga’s ‘copycat’ bag to Wendy’s 2.5 billion earned media impressions, these are the campaigns that caused controversy, set out to make a statement or put humour centre stage.
McDonald’s goes ‘bigger and stronger’ with Christmas campaign after 2016 success
Leonie RoderickThe fast food chain says the boost from its 2016 Christmas campaign, which featured a vintage doll named Juliette, gave it the confidence to focus even more on the festive season this year.
Google: GDPR will tighten the screws on how the whole industry handles data
Leonie RoderickThe digital giant is rolling out GDPR changes globally to spell out when it acts as a ‘controller’ or processor’ of data, but has its reservations around how the rules might affect the user experience.
Diageo commits to ‘strong’ marketing investment as efficiency improves
Charlotte RogersThe alcoholic drinks giant halved the cost of digital ad views in the six months to 31 December, as it ramped up its global marketing investment by 6.8%.
Salary Survey 2023: Hybrid working dominates as brands rethink office life
Charlotte RogersWith 80% of marketers saying flexible/hybrid working is a key job characteristic, brands are still grappling with how to optimise the blend between home and office.
The most important part of AI is the human intelligence behind it
Catherine KellyArtificial intelligence is a powerful and exciting technology with the potential to revolutionise many industries, including marketing. However, human intelligence ultimately determines how effectively AI is used to drive real-life benefits.
Giving your brand a good death is an underrated marketing skill
Mark RitsonAlthough we never talk about it, marketers kill as many brands as we create, and doing so in the right way at the right time is crucial to business health.
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