2017 year in review: Vote for your favourite campaign
We have selected eight of our favourite campaigns from 2017, which will now go head to head in the first of round of the competition. Choose your winners now.
2017 year in review: Campaigns of the year
Marketing Week ReportersFrom Burger King’s Google stunt and Ikea’s response to Balenciaga’s ‘copycat’ bag to Wendy’s 2.5 billion earned media impressions, these are the campaigns that caused controversy, set out to make a statement or put humour centre stage.
McDonald’s goes ‘bigger and stronger’ with Christmas campaign after 2016 success
Leonie RoderickThe fast food chain says the boost from its 2016 Christmas campaign, which featured a vintage doll named Juliette, gave it the confidence to focus even more on the festive season this year.
Google: GDPR will tighten the screws on how the whole industry handles data
Leonie RoderickThe digital giant is rolling out GDPR changes globally to spell out when it acts as a ‘controller’ or processor’ of data, but has its reservations around how the rules might affect the user experience.
Environmental messages do not impact ad effectiveness, data finds
Chris SutcliffeResearch from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
Creativity is marketers’ last legal unfair advantage – and I don’t mean advertising
Secret MarketerOur marketer on the inside argues that as people move up the career ladder what they gain is often not as precious as what they leave behind.
Marketoonist on free returns
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Future Marketing Leaders 2023: Yasmin Mukhida-Olushola, Premier Inn
Marketing Week ReportersMarketing Week is proud to name Premier Inn’s Yasmin Mukhida-Olushola as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
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