Revealed: Marketing Week readers’ favourite Christmas ad of 2017
Debenhams’ Cinderella-themed Christmas ad is Marketing Week readers’ favourite festive ad of the year, gaining 32% of the votes. See below for all the results.
EasyJet flies with Santa Claus to surprise customers – The Marketing Week Christmas blog 2017
Marketing Week ReportersWelcome to the Marketing Week Christmas blog! A chance for the MW team to cram all the latest festive advertising news into one place.
Christmas ads, M&S and Uber: 5 things that mattered this week and why
Marketing Week ReportersM&S bets on data to make it ‘great again’ Marks & Spencer is betting big on data and personalisation in a bid to regain its position as a leading retailer. CEO Steve Rowe said, 20 years ago M&S was “one of the world’s leading retailers” and he believes it’s time to make the retailer “great […]
John Lewis Christmas campaigns: Watch all the ads from the past 7 years
Leonie RoderickTake a trip down memory lane with our handy round-up of some of John Lewis’s most prominent and popular festive campaigns.
CMOs shift focus away from customer experience
Erin LyonsA new survey finds that CMOs are shifting customer experience down the priority list as new areas such as leading disruptive innovation and delivering business transformation move up their agendas.
‘Fast and cheap’: How AB InBev is driving innovation
Lucy TesserasBy uniting marketing and innovation under the remit of global CMO Pedro Earp, AB InBev has cut development timelines from two years to just 36 days.
McDonald’s scraps the global CMO role as Silvia Lagnado departs
Sarah VizardMcDonald’s is one of a growing number of companies scrapping the global CMO role in favour of spreading marketing responsibilities more broadly across the business.
3 questions I wish I’d asked as a junior marketer: RBS’s Maeve McMahon
Erin LyonsMaeve McMahon has worked across an array of international marketing roles and isn’t one to shy away from the unknown, but even the most fearless marketers need a little nudge at times.
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