Revealed: Marketing Week readers’ favourite Christmas ad of 2017
Debenhams’ Cinderella-themed Christmas ad is Marketing Week readers’ favourite festive ad of the year, gaining 32% of the votes. See below for all the results.
EasyJet flies with Santa Claus to surprise customers – The Marketing Week Christmas blog 2017
Marketing Week ReportersWelcome to the Marketing Week Christmas blog! A chance for the MW team to cram all the latest festive advertising news into one place.
Christmas ads, M&S and Uber: 5 things that mattered this week and why
Marketing Week ReportersM&S bets on data to make it ‘great again’ Marks & Spencer is betting big on data and personalisation in a bid to regain its position as a leading retailer. CEO Steve Rowe said, 20 years ago M&S was “one of the world’s leading retailers” and he believes it’s time to make the retailer “great […]
John Lewis Christmas campaigns: Watch all the ads from the past 7 years
Leonie RoderickTake a trip down memory lane with our handy round-up of some of John Lewis’s most prominent and popular festive campaigns.
Effective marketing and brand character: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Why brands must be ‘mindful’ of product placement in the age of star power
Manny PhamAnalysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Boots, Mars and NatWest among brands competing in industry ‘Sprintathon’
Michaela JeffersonBrands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
‘Food can be a force for good’: Morrisons launches first ad as part of new brand positioning
Lucy TesserasWith its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.
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