Revealed: Marketing Week readers’ favourite Christmas ad of 2017
Debenhams’ Cinderella-themed Christmas ad is Marketing Week readers’ favourite festive ad of the year, gaining 32% of the votes. See below for all the results.
EasyJet flies with Santa Claus to surprise customers – The Marketing Week Christmas blog 2017
Marketing Week ReportersWelcome to the Marketing Week Christmas blog! A chance for the MW team to cram all the latest festive advertising news into one place.
Christmas ads, M&S and Uber: 5 things that mattered this week and why
Marketing Week ReportersM&S bets on data to make it ‘great again’ Marks & Spencer is betting big on data and personalisation in a bid to regain its position as a leading retailer. CEO Steve Rowe said, 20 years ago M&S was “one of the world’s leading retailers” and he believes it’s time to make the retailer “great […]
John Lewis Christmas campaigns: Watch all the ads from the past 7 years
Leonie RoderickTake a trip down memory lane with our handy round-up of some of John Lewis’s most prominent and popular festive campaigns.
Why advertising will never die
Tom RoachAdvertising’s not dead, it’s not dying and no one’s going to kill it any time soon. It’s never been more alive, so instead of taking aim, let’s be dead proud of it.
Manchester City on taking the ‘City DNA’ global
Charlotte RogersHome to league leading clubs across five continents, including the Premier League champions, the City Football Group is intent on sharpening its brand storytelling to deliver on its key metric – fan engagement.
Brand diagnosis and the cost of living crisis: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for brand diagnosis ahead of setting strategy to Premier Food’s investment in brand, it’s been a busy week. Here is my take.
‘Smartphones on wheels’: Why Ford is prioritising innovation as cross-category comparisons rise
Lucy TesserasConsumers are comparing brands across sectors more than ever, fuelling Ford’s appetite for innovation. This will become even more essential given the move to electric vehicles is a “huge brand switch moment”, says marketing boss Pete Zillig.
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