Revealed: Marketing Week readers’ favourite Christmas ad of 2017
Debenhams’ Cinderella-themed Christmas ad is Marketing Week readers’ favourite festive ad of the year, gaining 32% of the votes. See below for all the results.
EasyJet flies with Santa Claus to surprise customers – The Marketing Week Christmas blog 2017
Marketing Week ReportersWelcome to the Marketing Week Christmas blog! A chance for the MW team to cram all the latest festive advertising news into one place.
Christmas ads, M&S and Uber: 5 things that mattered this week and why
Marketing Week ReportersM&S bets on data to make it ‘great again’ Marks & Spencer is betting big on data and personalisation in a bid to regain its position as a leading retailer. CEO Steve Rowe said, 20 years ago M&S was “one of the world’s leading retailers” and he believes it’s time to make the retailer “great […]
John Lewis Christmas campaigns: Watch all the ads from the past 7 years
Leonie RoderickTake a trip down memory lane with our handy round-up of some of John Lewis’s most prominent and popular festive campaigns.
Covid-19: How brands are getting more bang for their advertising buck
Matthew ValentineThe pandemic may have caused major disruption to the ad market as global brands pulled spend, but cheaper media prices offer an opportunity for savvy companies to do more with less.
Post-Covid innovation needs to be radical, not marginal
Helena RubinsteinWhile there are multiple different ideological and behavioural scenarios for how society will evolve post-Covid, in order to keep pace innovation must adopt a breakthrough mindset.
‘We were unheard of’: How one charity went from unknown to raising £130m
Sarah VizardBefore the coronavirus pandemic struck, the majority of the British public couldn’t name NHS Charities Together, but with its Covid-19 appeal having raised £130m the new challenge is dealing with the attention and maintaining engagement.
Diageo, Nike, EasyJet: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Comments