vProcter & Gamble’s Pringles brand achieved a surprising sales success thanks to its ‘meet the players’ promotion, trailing only Coca-Cola and McDonald’s in sales on the back of Euro 2004. Carlsberg fared less well, with only one per cent of those questioned saying they bought the brand for its Euro 2004 links.
Analysts argue brands will have to be careful where they place their products, as governing bodies and tournament holders will have to “bow down” to influential athletes who desire to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.
Tesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition.