VProcter & Gamble’s…

vProcter & Gamble’s Pringles brand achieved a surprising sales success thanks to its ‘meet the players’ promotion, trailing only Coca-Cola and McDonald’s in sales on the back of Euro 2004.

vProcter & Gamble’s Pringles brand achieved a surprising sales success thanks to its ‘meet the players’ promotion, trailing only Coca-Cola and McDonald’s in sales on the back of Euro 2004. Carlsberg fared less well, with only one per cent of those questioned saying they bought the brand for its Euro 2004 links.

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