vProcter & Gamble’s Pringles brand achieved a surprising sales success thanks to its ‘meet the players’ promotion, trailing only Coca-Cola and McDonald’s in sales on the back of Euro 2004. Carlsberg fared less well, with only one per cent of those questioned saying they bought the brand for its Euro 2004 links.
An understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
From ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.
While some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
Tony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.