VW appoints Hazelwood to head Skoda

Volkswagen has promoted Robert Hazelwood to run the Skoda marque in the UK following Chris Craft’s move to the main VW brand (MW January 31). Hazelwood, who was previously director of Volkswagen Commercial Vehicles (VCV), takes over at Skoda on March 1.

Hazelwood has been with Volkswagen Group UK since 2005, when he joined as head of group synergies. He was appointed director of VCV in June 2006 and during his time in charge the division increased its market share to more than 8% and sold more than 30,000 vehicles for the first time.

Hazelwood, who has also worked at Peugeot, Fiat, Citroen, Nissan and MG Rover, calls Skoda a “great brand with a strong future”.

Craft was promoted to run the VW brand in the UK after Paul Willis moved to Kia Europe as chief operating officer. Last year, Skoda’s sales jumped 3% in the UK to 39,907. The marque has also won plaudits for its advertising, notably the award-winning Fabia “Cake” ad made by Fallon.

Recommended

Bottom line, not buzz words

Marketing Week

Between blogs, forums, podcasts, Facebook, MySpace, Second Life, Wikipedia, Del.icio.us, Twitter, Digg, Flickr and all the rest, the array of social media options now at marketers’ disposal can be intimidating. The challenge for marketers now, as ever, is to get past the hype and get onto what works.

The welcome ad break

Marketing Week

Despite fears within the advertising industry, TV viewers have not been using their digital television recorder boxes to skip ad breaks. In fact, research shows they are actually choosing to watch more

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now