The ad, created by DDB, is designed to reinforce the Golf’s long-standing position as the benchmark in its class and shows a variety of everyday scenes where people reference the car when talking about other hatchbacks.
For instance, an opportunistic car salesman who assures a potential buyer that the doors on his hatchback “sound just like a Golf” when they close.
The ad has the end line “Why drive something like a Golf, when you can drive a Golf?” and there is an accompanying low price message of £13,585. Media is being handled by Mediacom.
TheVolkswagen Golf “Fight” campaign was rapped by the Advertising Standards Authority after the body received more than a thousand complaints regarding. the violent, Matrix-style, ad. The campaign was given a post 9pm restriction for TV.