Waitros tipped to appoint start-up agency HOW

Waitrose is tipped to appoint start-up agency HOW to its £9m advertising business.

Waitrose is tipped to appoint start-up agency HOW to its &£9m advertising business. HOW was set up by Ken Hoggins and Chris O’Shea, the veteran creatives responsible for much of the retailer’s advertising at Banks Hoggins O’Shea FCB. Waitrose denies that it has talked to the agency but adds that it has ‘indicated’ to the incumbent Banks Hoggins O’Shea FCB that the work of its new team is under review.

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