Waitrose is claiming that one of Woolworths’ Christmas ads features some ‘very noticable similarities’ to its own seasonal 2002 campaign, created by Banks Hoggins O’Shea. The Woolworths ad was created by Bartle Bogle Hegarty and both campaigns featured a Santa character creeping around a sleeping household with a slumbering dog.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.