Waitrose launches Valentine’s campaign
Retailers and brands including Waitrose, Marks and Spencer and Easyjet are ramping up their romantic campaigns in the run up to Valentine’s Day.
Waitrose has launched a press campaign to promote its £15 “Valentine’s Day Dinner for Two” offer.
The campaign, created by MCBD, is aimed at couples wishing to have a romantic dinner at home this Valentine’s Day.
Waitrose’s £15 deal offers shoppers the choice of a main for two, from the new ’menu from Waitrose’ range including, two side dishes and a dessert. It also includes chocolates, a bottle of wine or SanLeo Prosecco Rosé.
There is also an online campaign running across waitrose.com and MSN that allows consumers to create a personalised invitation to make the Waitrose meal offer “that little bit more romantic”.
Sainsbury’s is competing with Waitrose £15 meal deal with a press campaign to promote its £10 meal deal including wine
Easyjet has launched press ads to promote flights to Fara, Malaga and Alicante with the strap line “Make a heart flutter this Valentine’s”
Cosmetic brand Estee Lauder has launched ads to promote its “Sensuous” perfume as the ideal Valentine’s gift.
HMV has launched a Valentine’s themed marketing campaign to highlight gift recommendations for music, film and games titles and has installed a romantic photo booth in its Oxford Street store.
Jewellers Ernest Jones and H.Samuel, both part of the Signet Group, are opening up temporary popup stores in National Rail stations in a bid to capitalise on the Valentine’s Day market.
