Waitrose launches Valentine’s campaign

Retailers and brands including Waitrose, Marks and Spencer and Easyjet are ramping up their romantic campaigns in the run up to Valentine’s Day.

Valentine campaign

Waitrose has launched a press campaign to promote its £15 “Valentine’s Day Dinner for Two” offer.

The campaign, created by MCBD, is aimed at couples wishing to have a romantic dinner at home this Valentine’s Day.

Waitrose’s £15 deal offers shoppers the choice of a main for two, from the new ’menu from Waitrose’ range including, two side dishes and a dessert. It also includes chocolates, a bottle of wine or SanLeo Prosecco Rosé.

There is also an online campaign running across waitrose.com and MSN that allows consumers to create a personalised invitation to make the Waitrose meal offer “that little bit more romantic”.

Sainsbury’s is competing with Waitrose £15 meal deal with a press campaign to promote its £10 meal deal including wine

Easyjet has launched press ads to promote flights to Fara, Malaga and Alicante with the strap line “Make a heart flutter this Valentine’s”

Cosmetic brand Estee Lauder has launched ads to promote its “Sensuous” perfume as the ideal Valentine’s gift.

HMV has launched a Valentine’s themed marketing campaign to highlight gift recommendations for music, film and games titles and has installed a romantic photo booth in its Oxford Street store.

Jewellers Ernest Jones and H.Samuel, both part of the Signet Group, are opening up temporary popup stores in National Rail stations in a bid to capitalise on the Valentine’s Day market.

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