Waitrose moves into fashion

Waitrose is to move into fashion as it reveals a new format store that combines food, home and fashion.

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The flagship Food Home and Fashion store is due to open in London’s Canary Wharf in September. The store is currently a Food and Home store.

It will be the first time Waitrose has explicitly launched a fashion offer although it has some clothing at its five Food and Home stores in opened in recent years.

The grocer could not confirm whether the fashion offer would be a tie up with its sister retailer department store John Lewis, or new lines created for Waitrose.

The John Lewis Partnership, which runs both Waitrose and the department store chain, currently offers Waitrose food courts in a number of its larger stores such as the White City.

Waitrose says: “Our Canary Wharf branch is undergoing a transformation. In September we’re going to unveil our exciting and innovative new shop bringing together a host of new ranges and features over three floors. We’ll reveal more over the coming weeks, but we’re certain it’ll be worth the wait.”

Rival supermarkets, Asda, Tesco, Morrisons and Sainsbury’s are all increasing their non-food ranges to grow sales and margins.

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