Waitrose names former M&S marketer as customer director
Niamh CarrollNathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
Waitrose spotlights the year-round efforts of suppliers with Christmas ad
Niamh CarrollThe supermarket is aiming to do something “different from the norm” with this year’s Christmas campaign.
Waitrose unveils brand refresh in bid to become ‘more relevant’
Charlotte RogersThe grocer hopes by adopting a “more confident” tone of voice it can dial up its appeal among consumers looking for quality products amid the cost of living crunch.
Waitrose admits its brand positioning is ‘long overdue’ a refresh
Molly InnesWaitrose is due to unveil its new brand positioning within the next couple of weeks, which the supermarket’s executive director says will be more “confident and bold”.
Waitrose’s top marketer Martin George steps down
Michaela JeffersonWaitrose is in the process of recruiting a new customer director to replace George, as he departs to pursue non-executive roles.
Waitrose launches first campaign for value range after Asda clash
Lucy TesserasWaitrose sent a legal letter to Asda last month after it unveiled plans for a similarly named budget range – Just Essentials by Asda.
Asda faces clash with Waitrose as it launches ‘Just Essentials’ range
Michaela JeffersonAsda is set to invest £45m in the new budget range, as it seeks to regain its position as the UK’s second largest supermarket by market share.
John Lewis preps loyalty overhaul as it claims turnaround ‘on track’
Michaela JeffersonThe firm is promising further “significant investment” this year in areas including digital services, shop refurbishment, value and revenue diversification.
John Lewis and Waitrose hire customer director to cover both brands
Michaela JeffersonJohn Lewis and Waitrose have had separate customer directors since 2020, but are now introducing a pan-partnership customer director to develop a joint strategy, improve their customer capabilities, and launch a new loyalty proposition.
Waitrose makes food the star of Christmas in festive ad separate from John Lewis
Manny PhamWaitrose showcases its festive favourites in a humorous campaign starring actress Ashley Jensen, as it parts ways with John Lewis at Christmas to ensure each brand has room to shine.
Waitrose on the similarities and differences between generations of marketers
Manny PhamWaitrose customer director Martin George believes all generations of marketers share a number of key traits, though millennials are more “purposeful” with their action and work.
John Lewis and Waitrose report ‘encouraging progress’ on five-year turnaround strategy
Michaela JeffersonThe John Lewis Partnership has reported strong results from its scheme to bring the John Lewis and Waitrose brands closer together, as well as from the launch of its value Anyday range.
Waitrose on why Covid has bridged the marketing generation gap
Charlotte RogersThe Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.
Waitrose’s Martin George on why marketers need to ‘be more magpie’
Michaela JeffersonMarketers cannot be an expert in everything, so instead they should home in on opportunities that excite them, advises Waitrose customer director Martin George.
Tesco beats supermarket rivals to gain biggest Covid brand health boost
Michaela JeffersonTesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?