‘Fresh and modern’: Marketers react to the John Lewis and Waitrose Christmas ad
Marketing Week ReportersHas John Lewis and Waitrose’s “very different” approach to the Christmas ad this year paid off? Marketers certainly seem to think so.
‘Not just for Christmas’: The bigger idea behind the John Lewis and Waitrose festive ad
Sarah VizardThe retailers say they felt they had no choice but to do something “entirely different” this year as they look to bring their brand promise to life.
John Lewis and Waitrose ‘break the mould’ with Christmas ad encouraging us to spread kindness
Sarah VizardThe retailers say their annual Christmas ad takes inspiration from the generosity of the British public this year, with the aim of supporting those hit hardest by the pandemic.
How John Lewis and Waitrose will get people to ‘fall back in love’ with the brands
Sarah VizardPart of the John Lewis Partnerships’s new strategy is to use the strength and heritage in its brand to expand into new areas of retail and beyond.
Waitrose looks to ‘future of convenience’ in Deliveroo tie-up
Molly FlemingIn the wake of a new Marks & Spencer and Ocado partnership, Waitrose is working with Deliveroo to offer 30-minute delivery to half a million customers.
‘We have food like no other’: Waitrose joins battle for Ocado shoppers
Molly FlemingHot on the heels of M&S’s, Waitrose is launching a campaign that aims to convert Ocado shoppers to the retailer ahead of the end of their 18-year partnership next month.
John Lewis and Waitrose to invest more behind brands
Sarah VizardJohn Lewis Partnership is looking to update its core purpose and push beyond retail as it attempts to deal with the impact of coronavirus and the accelerated shift to online shopping.
Why brands should stay true to premium price models
Matt BarkerCompanies should think twice about heavy discounting and seek to maintain a premium price strategy if they want to build brand equity as recession bites.
John Lewis prepares for 35% hit to sales this year
Ellen HammettAn almost doubling in online sales has not been enough to offset sales lost through store closures due to the Covid-19 pandemic as new chairman Sharon White accelerates plans to modernise John Lewis.
John Lewis puts Never Knowingly Undersold price promise under review
Ellen HammettThe parent company of John Lewis and Waitrose has reported its third consecutive year of profit decline and new chairman Sharon White is thinking about how to modernise the retailer’s long-standing price promise.
Waitrose focuses on quality and provenance in marketing push
Sarah VizardWaitrose is returning to its focus on sourcing and provenance in its new marketing campaign.
Co-op rolls out meat-free range as brands cash in on Veganuary
Charlotte RogersThe Co-op joins the likes of Waitrose, Greggs and Subway with plant-based product launches designed to capitalise on the growing meat-free market.
Brands’ shift back to emotional Christmas advertising proves hit and miss
Sarah VizardAfter brands’ more ‘real’, product-focused approach to Christmas last year they have switched back to emotional advertising; but there are as many winners as losers in the brand-building game.
The strategy behind John Lewis and Waitrose’s first joint Christmas ad
Sarah VizardJohn Lewis and Waitrose have joined forces on their first campaign in the latest phase of a broader strategy designed to bring the brands closer together in the minds of consumers.
John Lewis and Waitrose launch first joint Christmas ad about an over-excitable dragon
Sarah VizardThe two retailers are hoping to bring a bit of both their brands to tell the story of a young dragon called Edgar who keeps accidentally ruining Christmas.