Waitrose focuses on quality and provenance in marketing push
Sarah VizardWaitrose is returning to its focus on sourcing and provenance in its new marketing campaign.
Co-op rolls out meat-free range as brands cash in on Veganuary
Charlotte RogersThe Co-op joins the likes of Waitrose, Greggs and Subway with plant-based product launches designed to capitalise on the growing meat-free market.
Brands’ shift back to emotional Christmas advertising proves hit and miss
Sarah VizardAfter brands’ more ‘real’, product-focused approach to Christmas last year they have switched back to emotional advertising; but there are as many winners as losers in the brand-building game.
The strategy behind John Lewis and Waitrose’s first joint Christmas ad
Sarah VizardJohn Lewis and Waitrose have joined forces on their first campaign in the latest phase of a broader strategy designed to bring the brands closer together in the minds of consumers.
John Lewis and Waitrose launch first joint Christmas ad about an over-excitable dragon
Sarah VizardThe two retailers are hoping to bring a bit of both their brands to tell the story of a young dragon called Edgar who keeps accidentally ruining Christmas.
John Lewis and Waitrose to merge in restructure that puts marketing jobs at risk
Ellen HammettDubbed ‘The Future Partnership’, the restructure will see John Lewis’s managing director Paula Nickolds become executive director of brand, while Waitrose’s boss Rob Collins is leaving and marketing jobs are at risk.
John Lewis pledges ‘significant’ marketing investment despite first half-year loss
Ellen HammettThe John Lewis Partnership says it will continue to invest “significantly” in marketing to make sure customers “appreciate and understand” its brands.
Is John Lewis and Waitrose’s joint marketing strategy working?
Ellen HammettA year since John Lewis and Waitrose launched their new visual identities and first joint marketing campaign, what impact has it had on each brand and the customer experience?
Waitrose launches its biggest ever CSR campaign to tackle plastic waste
Ellen HammettWaitrose is running its “most prominent and impactful” CSR campaign to-date as it looks to address rising customer concerns about plastic and food waste.
John Lewis puts focus on differentiation as profits slump
Ellen HammettThe parent company of John Lewis and Waitrose has finished a year of significant investment in its brand and staff with a huge hole in its pocket – weighed down by a sharp 56% decline in non-food profit.
John Lewis boss on why the Christmas ad is still ‘incredibly important’
Ellen HammettBoth John Lewis and Waitrose increased sales in the run-up to Christmas, however they say it is too early to tell what impact the festive campaigns had on both brands.