Waitrose launches its biggest ever CSR campaign to tackle plastic waste
Ellen HammettWaitrose is running its “most prominent and impactful” CSR campaign to-date as it looks to address rising customer concerns about plastic and food waste.
John Lewis puts focus on differentiation as profits slump
Ellen HammettThe parent company of John Lewis and Waitrose has finished a year of significant investment in its brand and staff with a huge hole in its pocket – weighed down by a sharp 56% decline in non-food profit.
John Lewis boss on why the Christmas ad is still ‘incredibly important’
Ellen HammettBoth John Lewis and Waitrose increased sales in the run-up to Christmas, however they say it is too early to tell what impact the festive campaigns had on both brands.
Waitrose and John Lewis join forces for first time on Christmas ad
Sarah VizardTongue-in-cheek spot from Waitrose shows a family fast-forwarding through the new John Lewis ad because they simply can’t wait to eat some festive Waitrose fare.
Waitrose shows people doing ‘whatever it takes’ in lighthearted Christmas campaign
Lucy TesserasThe grocer has opted for humour this Christmas and in-keeping with its ‘Too Good To Wait’ theme will fast-forward the rest of the ads on ITV ahead of its launch.
John Lewis and Waitrose to trial joint loyalty scheme
Sarah VizardThe two brands are increasingly focusing on connecting their businesses following their rebrand, with loyalty the next area where they see potential common ground.
Are the John Lewis and Waitrose rebrands a cosmetic fix or a strategic move?
Sarah VizardWhile marketing alone is not enough to turn around a business, if the two retailers can use the rebrands to help propel more strategic initiatives, aimed at bolstering the business in the long term, it can help them prepare for challenges and opportunities in the sector.
John Lewis and Waitrose launch first joint marketing campaign as they unveil rebrands
Sarah VizardJohn Lewis & Partners and Waitrose & Partners are hoping the new visual identities will help reinforce their key point of difference in a challenging retail market and provide a halo effect for each brand.
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John Lewis and Waitrose to rebrand in bid to differentiate
Sarah VizardJohn Lewis and Waitrose will both add ‘& Partners’ to their names as the John Lewis Partnership looks to make more of their key points of difference amid wider struggles in the retail industry.
Waitrose puts focus back on food in new brand campaign
Sarah VizardWaitrose is looking to showcase the quality of its ingredients and get people cooking simple everyday meals in its new marketing campaign.
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John Lewis promises ‘bold moves’ as it vows to reinvent high street shopping
Ellen HammettRetailer promises to speed up pace of innovation after a challenging year that saw profits plummet and its staff bonus fall to the lowest level in 63 years.