The Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.
Marketers cannot be an expert in everything, so instead they should home in on opportunities that excite them, advises Waitrose customer director Martin George.
Tesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?
Isaacs joins the supermarket brand as the John Lewis Partnership undergoes a head office restructure, with part of her remit to explore opportunities to bring the Waitrose and John Lewis brands closer together.
From Boots and Cadbury to British Airways and the Post Office, Waitrose’s customer director has soaked up a wealth of marketing knowledge working across a variety of British brands during his 37 year career.
The partnership is hoping to recover from a severe loss with a strategy focused on local stores, a new pricing structure and closer integration between the John Lewis and Waitrose brands.
Has John Lewis and Waitrose’s “very different” approach to the Christmas ad this year paid off? Marketers certainly seem to think so.
The retailers say they felt they had no choice but to do something “entirely different” this year as they look to bring their brand promise to life.
The retailers say their annual Christmas ad takes inspiration from the generosity of the British public this year, with the aim of supporting those hit hardest by the pandemic.
Part of the John Lewis Partnerships’s new strategy is to use the strength and heritage in its brand to expand into new areas of retail and beyond.
In the wake of a new Marks & Spencer and Ocado partnership, Waitrose is working with Deliveroo to offer 30-minute delivery to half a million customers.
Hot on the heels of M&S’s, Waitrose is launching a campaign that aims to convert Ocado shoppers to the retailer ahead of the end of their 18-year partnership next month.
John Lewis Partnership is looking to update its core purpose and push beyond retail as it attempts to deal with the impact of coronavirus and the accelerated shift to online shopping.
Companies should think twice about heavy discounting and seek to maintain a premium price strategy if they want to build brand equity as recession bites.
An almost doubling in online sales has not been enough to offset sales lost through store closures due to the Covid-19 pandemic as new chairman Sharon White accelerates plans to modernise John Lewis.