Waitrose head of press and PR Christian Cull is being promoted to marketing director. He will take up his post in January, when Waitrose director of selling and marketing Mark Price becomes development director for the John Lewis Partnership, as exclusively revealed in Marketing Week last week. John Lewis head of marketing Andrew Woodward is to take on the title of marketing director
The AA is making 130 marketing and communications roles redundant following the ousting of AA financial services managing director Clare Salmon and marketing director Emma Kenny in October (MW October 7). Salmon has this week been appointed marketing director for ITV. The AA has also announced 470 other redundancies at its headquarters. The company is […]
Greene King’s press advertisement featuring the barrel of a gun was created by WFCA Integrated and not Miles Calcraft Briginshaw Duffy, as suggested in Marketing Week last week.
Burger King is launching a range of bake-and-serve fresh baguettes at the start of December. The range, which will be sold in four flavours, will be supported by a television, radio and press campaign, created by Delaney Lund Knox Warren.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Nike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
New CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.