Waitrose head of press and PR Christian Cull is being promoted to marketing director. He will take up his post in January, when Waitrose director of selling and marketing Mark Price becomes development director for the John Lewis Partnership, as exclusively revealed in Marketing Week last week. John Lewis head of marketing Andrew Woodward is to take on the title of marketing director
The AA is making 130 marketing and communications roles redundant following the ousting of AA financial services managing director Clare Salmon and marketing director Emma Kenny in October (MW October 7). Salmon has this week been appointed marketing director for ITV. The AA has also announced 470 other redundancies at its headquarters. The company is […]
Greene King’s press advertisement featuring the barrel of a gun was created by WFCA Integrated and not Miles Calcraft Briginshaw Duffy, as suggested in Marketing Week last week.
Burger King is launching a range of bake-and-serve fresh baguettes at the start of December. The range, which will be sold in four flavours, will be supported by a television, radio and press campaign, created by Delaney Lund Knox Warren.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.