It also includes a cameo from celebrity chef Heston Blumenthal as he adds the final touch to his Chocolate Bucks Fizz Swirl, which will be available in Waitrose stores throughout the festive season.
The full 60 second advert launches on the retailer’s social media channels and website today (4 November) and will feature on TV on Sunday 8 November.
Throughout November and December, the retailer will also be celebrating the special moments that symbolise Christmas on its social platforms. On Facebook, Twitter and Instagram the brand will be encouraging people to share what really #MakesChristmas for them; whether it’s the first mince pie of the year, decorating the Christmas tree with the family or sitting down to dinner on Christmas Day.
Those who participate are in with a chance of winning the ‘ultimate Christmas dinner’ for 12 people, including food, wines, dinner and tableware.
The ad highlights the diverse ways people enjoy the festive season, with food at the heart.
Waitrose’s marketing director Rupert Thomas says: “We celebrate with food, we unwind with food, we get to know each other with food. Delicious things to eat make the moments that matter even more memorable, especially at Christmas”.
Waitrose’s Christmas ad is made by its new creative agency adam&eve DDB and follows its Autumn ad which aired in October. Waitrose’s new agency is also responsible for creating the much anticipated campaign for its sister brand John Lewis, which will go live online on Friday at 8am.
Hear all about the importance of using narrative to foster appeal at this year’s Festival of Marketing. Taking place on 11 and 12 November there will be 12 stages and hundreds of speakers. Click here for information and to book tickets.