Waitrose shortlists for advertising account
Waitrose has short-listed incumbent Banks Hoggins O’Shea, Clemmow Hornby Inge, BHO breakaway HOW and one other to pitch for its &£9m advertising account.
Waitrose has short-listed incumbent Banks Hoggins O’Shea, Clemmow Hornby Inge, BHO breakaway HOW and one other to pitch for its &£9m advertising account.
Procter & Gamble has confirmed that it has launched a consumer magazine called Mustard.
The Commons Health Select Committee report, to be published on May 27, will call for tougher regulations on advertising high-fat and -sugar drinks, such as a ban on using celebrities to promote such products…
Iris, the independent marketing agency, is opening a New York office.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.