Waitrose shortlists for advertising account
Waitrose has short-listed incumbent Banks Hoggins O’Shea, Clemmow Hornby Inge, BHO breakaway HOW and one other to pitch for its &£9m advertising account.
Best practice guide unveiled to tackle ineffective briefs
Niamh CarrollWith 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
NatWest CMO Margaret Jobling appointed ISBA president
Niamh CarrollISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Marketoonist on ad fraud
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Sainsbury’s: Premium sales remain resilient despite cost of living crisis
Michaela JeffersonThe grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
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