Waitrose signs up Delia Smith and Heston Blumenthal

Waitrose has signed up television chefs Delia Smith and Heston Blumenthal to star in its new advertising campaign.

Delia Smith and Heston Blumenthal

The two chefs will come together for the first time in a collaboration that will see these two top food icons in TV, press and online advertising. The ads will be created by MCBD.

Both Delia and Heston will act as food ambassadors for the Waitrose brand; inspiring cooks, sharing their expertise and showcasing recipes – whilst offering tips and championing individual ingredients.

The campaign will debut towards the end of March and is the first-ever personality fronted ad campaign from Waitrose.

“To have Britain’s best-loved cook and Britain’s most innovative chef on board is phenomenal,” says Rupert Thomas, Waitrose director of marketing.

“Delia and Heston embody the Waitrose passion for food and, with them, we aim to get the nation cooking, experimenting and enjoying food.”

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