Waitrose customer director Martin George believes all generations of marketers share a number of key traits, though millennials are more “purposeful” with their action and work.
Older and younger generations of marketers have more in common than might be assumed, Waitrose’s customer director Martin George has said.
The John Lewis Partnership has reported strong results from its scheme to bring the John Lewis and Waitrose brands closer together, as well as from the launch of its value Anyday range.
Marketers cannot be an expert in everything, so instead they should home in on opportunities that excite them, advises Waitrose customer director Martin George.
Isaacs joins the supermarket brand as the John Lewis Partnership undergoes a head office restructure, with part of her remit to explore opportunities to bring the Waitrose and John Lewis brands closer together.
Elevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much more to affiliate marketing than you realised.
If you managed to buy a ticket for the Oasis reunion shows, the chances are a powerful behavioural science bias was influencing your decision.
Getting to grips with AI will be more important for B2B marketers over the next three years than understanding data or cross-functional collaboration, according to new data.
DTC cleaning brand Purdy & Figg is on a mission to drive growth in a new category by “reimagining” the cleaning experience.