Wakefield’s plan isn’t small stalk

Not content with BT’s underpass, the Diary has sniffed out another strange erection, this time in Wakefield, where the council has come up with an interesting way to promote itself. Best known for, er, not much at all, the city has decided to erect a giant statue of some rhubarb.

Wakefield, you see, is one corner of the so-called “rhubarb triangle” – the other two vertices being the even-more-obscure settlements of Morley (birthplace of Herbert Asquith) and Rothwell (terminus of the now-defunct 230 bus service) – and annual host of the Festival of Rhubarb. The festival is currently in full swing, complete with rhubarb wine, coal-mine tours and farmer’s market.

The statue is to be erected on Denby Dale Road at a reported cost of &£25,000. The Diary just hopes the foundations don’t crumble.


O2 ad campaign to target backpackers

Marketing Week

O2 is launching a digital campaign, created by Agency Republic, to promote its Pay & Go International SIM card to the UK’s Australian, New Zealand and South African expatriate communities. The SIM card costs &£14.99, and consumers using it can make phone calls and send text messages to the relevant countries for as little as […]

Kawasaki in European ad agency review

Marketing Week

Motorcycle manufacturer Kawasaki is reviewing its European advertising account, which is handled by Publicis. Since its appointment in 2003, Publicis has been running the account from its Dutch office. As well as motorcycles, the account covers products such as jetskis and all-terrain vehicles. Kawasaki, which has a presence in the UK, France, Sweden, Germany, Italy […]


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