The Welsh Development Agency is to sponsor the new series of S4C’s cookery show Dudley, as part of its Wales: the True Taste campaign, which aims to promote the Welsh food and drink industry.
DP&A, a direct marketing agency, has devised the national direct response TV campaign to promote personal loans from Goldfish.
Not content with taking our money, it seems the BBC is now intent on taking our belongings too, if the behaviour of Lorraine Heggessey at last week’s TV United conference is anything to go by. Fellow conference delegates at the BBC1 controller’s hotel were surprised to be accosted by a member of staff who asked […]
The Royal British Legion has reappointed Target Direct and Citigate Albert Frank following a five-way pitch. The agencies will work on campaigns focused on 60th anniversaries for D-Day in 2004 and VE Day in 2005.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers are fond of declaring consumers don’t trust ads but the data doesn’t support it – only that they don’t like them, which is a different problem.
Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.