Wales Tourist Board appoints Wieden & Kennedy
The Wales Tourist Board has confirmed that it has appointed Wieden & Kennedy as the lead agency to handle its £6m consumer advertising account, replacing HHCL/Red Cell.
The Wales Tourist Board has confirmed that it has appointed Wieden & Kennedy as the lead agency to handle its &£6m consumer advertising account, replacing HHCL/Red Cell. Starcom will handle media planning and buying, replacing MindShare, and Partners Andrews Aldridge becomes lead direct marketing agency.
