Wales Tourist Board appoints Wieden & Kennedy

The Wales Tourist Board has confirmed that it has appointed Wieden & Kennedy as the lead agency to handle its £6m consumer advertising account, replacing HHCL/Red Cell.

The Wales Tourist Board has confirmed that it has appointed Wieden & Kennedy as the lead agency to handle its &£6m consumer advertising account, replacing HHCL/Red Cell. Starcom will handle media planning and buying, replacing MindShare, and Partners Andrews Aldridge becomes lead direct marketing agency.

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