Wall Street Journal to charge per article

US newspaper The Wall Street Journal is to introduce micropayment charges for the reading of individual articles.

The title, published by News Corp, owner of UK newspapers including The Sun and The Times, is to roll out the charging method this autumn alongside its subscription model.

The WSJ is keen to bolster its existing subscription fee with a more flexible model aimed at generating revenue from occasional readers who don’t want to pay for an annual subscription.

Robert Thomson, managing editor of the WSJ, said the newspaper wanted to charge a premium for its specialist articles.

This story first appeared on newmediaage.co.uk


Further publishers investigate moving to paid-for content

Marketing Week

Thomson Reuters, owner of global news agency Reuters, is investigating a paid-for model for its consumer site — the latest publisher to step into the debate over paying for online content. It’s the latest in a long list of publishers to express interest (see box below) and follows News Corp CEO Rupert Murdoch’s announcement that […]

TNT investors cautious over Royal Mail bid

Marketing Week

Investors in TNT, the Dutch postal group, are recommending caution over plans to take on a major stake in Royal Mail’s profitable parcels arm. TNT, Europe’s second largest postal company, has already signalled its interest in taking a controlling stake into Royal Mail’s parcels delivery service, General Logistics Systems (GLS), headquartered in Amsterdam. Stakeholders of […]


    Leave a comment