Walsh Trott Chick Smith has created a &£2m TV and press advertising campaign for the Ryvita Company, to strengthen its position in the healthy-eating snack-food market.
Classic FM TV is to begin carrying advertising from today (Wednesday). BMW, Sony and British Airways are among the first brands to book airtime through sales house Interactive Digital Sales.
Cable & Wireless has announced the appointment of Francesco Caio as chief executive.
Maiden Outdoor has won the contract to sell the advertising at all First Group railway stations. The contract is the first rail contract to be renewed since privatisation in 1998.
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
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After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.