Walsh Trott Chick Smith is creating a new advertising campaign for Wolverhampton and Dudley Breweries’ Banks’s beer brand in late summer. The brewer and pub operator has announced an increase in advertising and marketing spend for the brand.
Former BBC marketer David Grint has been appointed as head of marketing communications at mobile phone operator T-Mobile. Grint, who was head of marketing for planning, strategy and brand guardianship at the BBC left the corporation at the end of October (MW October 24, 2002). He has been working in a general consultancy role for […]
Asda’s head of marketing for its George clothing brand, Claire Bulman, has joined Girobank, part of the commercial banking arm of Alliance & Leicester in the same role. Asda is recruiting a replacement for Bulman, who reported to retail and marketing director Simon Singleton. Bulman joined as George head of marketing from Matalan in 2001, […]
Capital Gold is launching its first advertising campaign in two years. Created in house, it will run from the beginning of June for six months on taxis.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.