Wanadoo, the internet service provider owned by France Telecom, is squaring up against BT with the launch of Livebox, a ‘plug-in’ device offering wireless broadband access anywhere in subscribers’ homes. Priced at £79.99, consumers will also need a Wanadoo broadband account, which costs from £17.99 a month.
Gossard’s Super Smooth bra is aimed at thirtysomething women who want a sophisticated look. But can TBWA, with a reputation for shock, convey the image Gossard craves? asks David Benady
Saracens, the premiership rugby club, has signed a three-year sponsorship deal with Man Group, a provider of alternative investment products and futures brokers.
Expedia has appointed Elyas Chowdhury as marketing director.
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
The hygiene business saw growth slow in the UK as the bathing and washing category declined but kept investment in its brand marketing high.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Retailers, such as H&M, are increasingly beginning to charge for returns, which isn’t going down well with consumers. So what can marketers do to mitigate the impact?