Warburtons, the independent baker, has promoted Sarah Miskell to category marketing controller. She joined the company two years ago as category marketing manager.
After years of mass marketing and mass production, marketers are now trying to tempt us with personalisation, by offering multiple versions of basic products or by offering new items altogether. Unfortunately, consumers often find it easier to remain part of the herd. David Benady reports Marketers, always looking for the next big trend, are coming […]
Cahoot has promoted head of brand Deborah Cutler to marketing director and has confirmed that previous marketing director Tim Sawyer is to remain in charge of the Abbey National-owned internet bank. Sawyer has occupied the top spot at Cahoot temporarily since March, following a fundamental review of Abbey National by chief executive Luqman Arnold after […]
British Airways marketing and commercial development director Martin Jones is among new appointments to the board of VisitBritain, formerly the British Tourist Authority.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.