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King customer

Marketing Week

After years of mass marketing and mass production, marketers are now trying to tempt us with personalisation, by offering multiple versions of basic products or by offering new items altogether. Unfortunately, consumers often find it easier to remain part of the herd. David Benady reports Marketers, always looking for the next big trend, are coming […]

Cahoot names brand chief as top marketer

Marketing Week

Cahoot has promoted head of brand Deborah Cutler to marketing director and has confirmed that previous marketing director Tim Sawyer is to remain in charge of the Abbey National-owned internet bank. Sawyer has occupied the top spot at Cahoot temporarily since March, following a fundamental review of Abbey National by chief executive Luqman Arnold after […]

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