Ware Anthony Rust chairman Robert Ware is stepping down from his post after 20 years at the agency. His decision follows a management buy-out of the company by managing director Alison Meadows and finance director Anne Marchini.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
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P&G is seeking to grow the categories it operates in as it pursues volume growth, utilising its increased marketing spend to do so.
The supermarket says its loyalty scheme, Asda Rewards, is acting as a “key revenue driver” for the business.