Ware Anthony Rust wins Konica Minolta brief
Ware Anthony Rust has been appointed by Konica Minolta Business Solutions to develop a &£1m direct-response campaign for its range of Bizhub multi-functional products.
Ware Anthony Rust has been appointed by Konica Minolta Business Solutions to develop a &£1m direct-response campaign for its range of Bizhub multi-functional products.
What is the connection between the Berliner relaunch of The Guardian, wilting advertising revenue at the Daily Mail and Mail on Sunday and Rupert Murdoch convening a summit of his principal henchmen near his ranch in California? The answer is, in large measure, the internet. Associated’s problems were mainly in the area of display advertising. […]
Hutchison Whampoa has appointed five banks to run the £1bn flotation of its mobile operation 3 in Italy.
Ford has agreed to sell its car rental subsidiary Hertz to a private equity consortium in a deal worth $15bn (&£8.2bn). Clayton Dubilier & Rice, Carlyle Group and Merrill Lynch’s private equity unit will pay $5.6bn (&£3.1bn) for Hertz and take on about $9.4bn (&£5.1bn) of debt.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.