Watch all the ads from Coca-Cola’s new ‘Taste the feeling’ campaign

Coca-Cola has created a series of ads using the ‘Taste the feeling’ strapline as part of its new ‘One Brand’ marketing strategy.

By Marketing Week Reporters 20 Jan 2016 10:01 am

Unveiled at a press event in Paris yesterday (19 January), the new campaign brings all Coca-Cola product variants under the master brand. The aim is to promote Coca-Cola as one brand with one personality, while the different products give consumers a choice of which Coca-Cola variant to drink.

Here’s a first look at the ads that will run as part of Coca-Cola’s first global campaign for a decade.

Anthem

The campaign’s lead spot, this video aims to show how everyday moments, such as ice-skating or a first date, are linked by Coca-Cola.

https://www.youtube.com/watch?v=-AmKP9VE2Ms

What is a Coca-Cola for?

Subsequent spots explain everyday situations that are made better by a Coca-Cola. Here, a young man orders a Coke on a hot day, explaining how refreshing the drink can be.

https://www.youtube.com/watch?v=hlMFkdrnscM

Brotherly Love

This will be the lead campaign in the UK market.

https://www.youtube.com/watch?v=0oYlOBun8UI

Under Pressure

https://www.youtube.com/watch?v=C3B1t9MbDJs

Supermarket

https://www.youtube.com/watch?v=ONOqyHV44KY

Break Up

https://www.youtube.com/watch?v=_xp2T_TooF0

Analysis Uncategorized

Coca-Cola’s CMO explains why its ‘One Brand’ marketing strategy is going global

Leonie Roderick

As Coca-Cola launches its first global marketing campaign in more than a decade with a new strapline, ‘Taste The Feeling’, its CMO Marcos de Quinto reflects on why now is the right time to take the ‘One Brand’ strategy global.

News Uncategorized

Coca-Cola takes ‘One Brand’ marketing strategy global with ‘Taste the Feeling’ campaign

Thomas Hobbs

Coca-Cola is launching its first global marketing campaign in more than a decade as it takes its ‘One Brand’ strategy global with the introduction of the new ‘Taste the Feeling’ strapline.

Analysis

Sales fizz as Coca-Cola’s ‘one brand’ strategy shows signs of paying off

Alison Millington

While Coca-Cola says it is too early to tell if its one brand strategy is working, early sales figures suggest the soft drinks maker has experienced a boost from its shift to showcase all its variants under its masterbrand.