Watch all the ads from Coca-Cola’s new ‘Taste the feeling’ campaign

Coca-Cola has created a series of ads using the ‘Taste the feeling’ strapline as part of its new ‘One Brand’ marketing strategy.

Unveiled at a press event in Paris yesterday (19 January), the new campaign brings all Coca-Cola product variants under the master brand. The aim is to promote Coca-Cola as one brand with one personality, while the different products give consumers a choice of which Coca-Cola variant to drink.

Here’s a first look at the ads that will run as part of Coca-Cola’s first global campaign for a decade.

Anthem

The campaign’s lead spot, this video aims to show how everyday moments, such as ice-skating or a first date, are linked by Coca-Cola.

https://www.youtube.com/watch?v=-AmKP9VE2Ms

What is a Coca-Cola for?

Subsequent spots explain everyday situations that are made better by a Coca-Cola. Here, a young man orders a Coke on a hot day, explaining how refreshing the drink can be.

https://www.youtube.com/watch?v=hlMFkdrnscM

Brotherly Love

This will be the lead campaign in the UK market.

https://www.youtube.com/watch?v=0oYlOBun8UI

Under Pressure

https://www.youtube.com/watch?v=C3B1t9MbDJs

Supermarket

https://www.youtube.com/watch?v=ONOqyHV44KY

Break Up

https://www.youtube.com/watch?v=_xp2T_TooF0

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now