Watch: Royal Mail on marketing leadership in a crisis
As the pressure on leaders continues to mount, we discuss the importance of insight, setting strategy and meeting the challenges and changes that lie ahead.
The pressure on those in leadership during the coronavirus pandemic has become ever more daunting. Expectations to remain motivated and rally staff continue to mount.
As part of The Lowdown – a series of regular updates on tackling the challenges of the coronavirus crisis – Marketing Week editor Russell Parsons speaks to former Mastercard brand chief and now Royal Mail’s top marketer Ben Rhodes.
They discuss rallying staff around a purpose, the importance of insight, setting strategy and meeting the challenges and changes that lie ahead.
You can listen to the discussion above. And find out about future sessions from The Lowdown here.
