Communicating during Covid-19 has posed a huge challenge for many companies. How can a brand’s communication strike the right tone for consumers who are likely going through loss, financial struggles and furloughs- or should they even communicate at all?
As part of The Lowdown – a series of regular updates on tackling the challenges of the coronavirus crisis – Marketing Week editor Russell Parsons speaks to YouGov’s UK head of data products Amelia Brophy as they analyse the brands that have improved their standing among the public during the lockdown and those that haven’t.
You can listen to the discussion above. And find out about future sessions from The Lowdown here.