Waterstone’s appoints Dixons chief
Waterstone’s has appointed Dixons chief operating officer David Gilbert as its managing director.
Waterstone’s has appointed Dixons chief operating officer David Gilbert as its managing director.
Attracted by lower costs and lighter regulation than TV, brands are now turning to advertiser-funded radio. But if the sponsor doesn’t fit the show, listeners will switch off, says Caroline Parry
The reaction to news that global viewing figures for Formula One have been inflated (MW March 18) suggests that some in the sports marketing industry have taken their eye off the ball. The true value of a sports sponsorship package is measured by the number of people who respond positively to the sponsor’s brand, rather […]
With so many UK households still not receiving digital, any government that tries to switch off analogue broadcasts is asking for trouble.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.