Conran Design Group has devised the creative idea for Waterstone’s Christmas 2005 ad campaign. Beechwood will work alongside the agency to develop the campaign for television. The agencies worked on Waterstone’s Christmas 2004 campaign.
The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood
Car dealership giant Inchcape UK has appointed BLM Media to handle its planning and buying. It is not clear whether the appointment followed a full-blown pitch. It is, however, understood that the move will not affect current planning and buying arrangements between Inchcape subsidiary internet car retailer Autobytel and Zed Media. Earlier this year, Autobytel […]
MonsterMob, the British mobile phone provider of ringtones and games, has agreed to buy Chinese rival ATOP Century for &£55m. MonsterMob is expected to gain access to 1.25 million new subscribers through the deal.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.