Centrica global marketing director Simon Waugh is leaving the company later this year, as first exclusively revealed in Marketing Week (MW June 10). His departure follows the recent termination of Centrica’s group marketing activities.
OTPMedia is to sell advertising and sponsorship opportunities on comedy portal Funny.co.uk.
J Walter Thompson has created a £3m TV campaign for Andrex toilet tissue brand, which breaks on August 4. Media is through MindShare.
As retail price inflation ground to a halt in recent years, brand owners have been driven to maintain profits by cutting costs – or ‘value engineering’. David Benady looks at the effects on quality
More than 20 CMOs and senior marketers have been selected to join the EMEA Fellowship Programme, which aims to prepare marketing leaders for the transition into CEO or similar roles.
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WhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
Walkers is behind April’s most effective ad campaign, winning over the public by tapping into “unspoken behaviour” and scoring high on both long and short-term effectiveness measures, according to The Works study.