Centrica global marketing director Simon Waugh is leaving the company later this year, as first exclusively revealed in Marketing Week (MW June 10). His departure follows the recent termination of Centrica’s group marketing activities.
OTPMedia is to sell advertising and sponsorship opportunities on comedy portal Funny.co.uk.
J Walter Thompson has created a £3m TV campaign for Andrex toilet tissue brand, which breaks on August 4. Media is through MindShare.
As retail price inflation ground to a halt in recent years, brand owners have been driven to maintain profits by cutting costs – or ‘value engineering’. David Benady looks at the effects on quality
This year Channel 4 invited advertisers to address issues relating to ageism, in particular the inauthentic and sometimes clichéd portrayals of different age groups within current UK advertising.
Like rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.