WCRS has created a &£5m TV campaign to support the Radox Shower brand. It is understood to be the biggest investment in the brand by owner Sara Lee Household & Body Care to date. The campaign, which breaks on June 10, will use the “Radox, that’s better” strapline.
The sight of BBC strikers taking to the picket lines produced a wave of 1970s nostalgia, but would most viewers notice if many of the staff never went back?
Procter & Gamble (P&G) has put the strategic planning for its global Prestige Beauty business up for pitch. The incumbent on the business is WPP Group-owned MediaCom.
GUS’s decision to divest Burberry and Experian raises the interesting question of why they were part of the group in the first place. All right, GUS is sort of about retail – hence Argos and the much more recently acquired Homebase. And there’s a tenuous connection between Burberry and a fashion business based around catalogues. […]
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.