WCRS has created a radio campaign for Ferrero-owned chocolate brand Kinder Bueno. The promotion will run alongside the TV ‘Love Me’ campaign. Both break in May. Initiative Media handles the media buying account.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
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Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.