WCRS is creating a third TV campaign for VisitBritain to market English holidays to the domestic market. The campaign will promote an English holiday-planner brochure and a supplement to be inserted into the Christmas edition of the Radio Times.
Media measurement surveys suffer by being restricted to one medium, but the MFG is looking at broadening such research methods, says Morag Blazey
Jamie Oliver’s parents are to star in an ad for Sainsbury’s online shopping service, Sainsbury’s To You. It is the first time the service has been advertised on national television. The ad breaks today (Wednesday) and shows Jamie’s mother answering the door to a surprise delivery in time for Christmas from Sainsbury’s To You. She […]
Erotic Review is switching format, from A4 to National Geographic dimensions.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
From Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Marketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.