WCRS is creating a third TV campaign for VisitBritain to market English holidays to the domestic market. The campaign will promote an English holiday-planner brochure and a supplement to be inserted into the Christmas edition of the Radio Times.
Media measurement surveys suffer by being restricted to one medium, but the MFG is looking at broadening such research methods, says Morag Blazey
Jamie Oliver’s parents are to star in an ad for Sainsbury’s online shopping service, Sainsbury’s To You. It is the first time the service has been advertised on national television. The ad breaks today (Wednesday) and shows Jamie’s mother answering the door to a surprise delivery in time for Christmas from Sainsbury’s To You. She […]
Erotic Review is switching format, from A4 to National Geographic dimensions.
The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly.
Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative.
Has a socially distanced world rendered experiential marketing redundant, or has the lockdown only emphasised the importance of real life events as milestones in consumers’ lives?
The move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing.