WCRS is creating a third TV campaign for VisitBritain to market English holidays to the domestic market. The campaign will promote an English holiday-planner brochure and a supplement to be inserted into the Christmas edition of the Radio Times.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.