WCRS has created ad campaign for First Direct

WCRS has created a £1.5m advertising campaign for First Direct. It is a departure from the company’s previous ads, which featured comedians Vic Reeves and Bob Mortimer.

WCRS has created a &£1.5m advertising campaign for First Direct. It is a departure from the company’s previous ads, which featured comedians Vic Reeves and Bob Mortimer. The new ads feature real customers talking about what they like about First Direct. The ads are filmed in black and white. One features a couple and the woman talks about the convenience of banking during TV ad breaks. A second ad shows two fire-fighters discussing First Direct’s text messaging service, which alerts customers if their account is overdrawn. The ads will air from February 1 until mid-March. Another campaign is planned for the autumn. Media buying and planning is by PHD.

Recommended

Government plans to create online ad roster

Marketing Week

The Government is preparing to set up its first creative and media roster for online advertising to reflect its increasing spend on new media. The spend on online advertising tripled in the past two years. This year, the Government is expected to spend about £4m on the medium. The appointment of the new roster, which […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now