WCRS has been knocked off the shortlist for Heineken’s &£40m global advertising brief. McCann Erickson London and Strawberry Frog will compete for the business. Incumbent Wieden & Kennedy Amsterdam parted company with Heineken earlier this year.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.