WCRS steals 75m Sky brief from WPP

BSkyB is poised to hand its 75m advertising account to WCRS after WPP Group’s Team Sky, led by Grey, was knocked out of the running yesterday. WCRS is in final negotiations with the satellite operator…

Sky%20LogoBSkyB is poised to hand its £75m advertising account to WCRS after WPP Group’s Team Sky, led by Grey, was knocked out of the running yesterday. WCRS is in final negotiations with the satellite operator.

The two agencies pitched head on for the business after Sky’s relationship with WPP-owned United broke down in October. It is understood that two senior executives, Robert Campbell and Richard Huntingdon, had been banned from working on the account. WPP proposed the Team Sky solution, but senior Sky marketers also approached WCRS to pitch for the business. It is thought that Clemmow Hornby Inge was approached about the pitch but declined due to conflicting accounts Carphone Warehouse and AOL.

A Sky source confirms that WCRS is in final talks but denies the appointment has affected the broadcaster’s relationship with WPP and adds that MediaCom will continue to handle its media planning and buying account.

Matthew Anderson, group director of communications, has overseen the latter part of the pitch following the departure of chief marketing officer Jon Florsheim earlier this month. He has resigned to become chief executive of Homeserve, the home maintenance service, as revealed by marketingweek.co.uk.

Recommended

Christmas Day launch for thejazz

Marketing Week

GCap Media will launch new jazz station, thejazz, at 9am on Christmas Day. The digital-only station will operate as a sister service to Classic FM. The radio group, which announced plans for the station in September, plans to develop the brand into live concerts, CDs, books, podcasts and downloads, a website and TV programming. It […]

3 Marketers likely to be hit in round of redundancies

Marketing Week

Marketers at third-generation mobile phone operator 3 are on alert after the company announced it was making 130 managers redundant. It is understood the marketing department is likely to be affected by the cuts, although it is not thought the brand’s most senior marketers, Graeme Oxby and Gary Pepler, are in danger. A 3 spokesman […]

Marketing’s Moment of Truth

Marketing Week

Inventor James Dyson could have a point. Just as he was lambasting the poor innovation record of British companies in a speech at Tuesday’s Marketing Society Conference, Unilever seemed to prove his case by announcing 240 job cuts in its new product development division. Britain’s biggest advertiser (Unilever increased its adspend 7% last year to […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now