We can’t always be pitch perfect

With reference to your article on the appointment of Clear Marketing to create the advertising campaign for the launch of Smooth FM in the North-west (MW January 15), I would like to clarify that there was not a formal creative pitch for the business.

Clear Marketing did not pitch against Jazz FM’s agency, Kitcatt Nohr Alexander Shaw, as was stated in the article.

John Myers

Chief executive

GMG Radio

Leeds

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