Weathering fashion’s storm

With clothing retailers reporting a rough time due to the warm and dry weather, it makes me wonder: when will they come to appreciate that following the fashion calendar, rather than the weather calendar, is pure financial folly?

Climate change has shifted our seasons and that simply means that customers refrain from buying autumn and winter clothing until the weather dictates, which of late is usually about now – but certainly not in early August.

Jim Dale

Managing director

British Weather Services Hazlemere, Bucks

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