Weathering fashion’s storm

With clothing retailers reporting a rough time due to the warm and dry weather, it makes me wonder: when will they come to appreciate that following the fashion calendar, rather than the weather calendar, is pure financial folly?

Climate change has shifted our seasons and that simply means that customers refrain from buying autumn and winter clothing until the weather dictates, which of late is usually about now – but certainly not in early August.

Jim Dale

Managing director

British Weather Services Hazlemere, Bucks


Bell takes on wider brief at digital channel Music Choice

Marketing Week

Digital audio channel Music Choice has promoted marketing director Simon Bell to the new role of international director of music and marketing. Bell will oversee both content and the marketing of the service, which provides 40 audio music channels including rock, dance and rap, through the television. The integration of the brand marketing and programming […]

Nationwide joins debate on Team England access

Marketing Week

One of the Football Association’s (FA) commercial partners has spoken out over a row between the Premier League and the FA, claiming it could affect sponsors’ access to players. This week, the FA released a statement confirming that the England squad had agreed a new four-year commercial deal with Team England, covering the players’ participation […]


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