Web analytics provider launches on-premise data mart

A new storage and analysis hub for deployment on-site has been launched by a major web analytics provider. Webtrends Marketing Warehouse On Premise is intended to create an analytical and business intelligence hub for customer data which can be seamlessly integrated with existing data warehouses.

“Webtrends Marketing Warehouse is unique to the marketplace as it provides insight into individual visitor behaviours over time to drive more effective marketing efforts. This in turn drives revenue,” says Jascha Kaykas-Wolff, vice president, marketing, Webtrends. “We are seeing strong adoption of Marketing Warehouse across industries that collect sensitive information and require deep control of that data, such as financial services, insurance and healthcare.”

When deployed as a data hub, the new solution brings together data capture, enrichment and integration capabilities with data analysis and warehousing. Tools are available both built-in and as add-ons to support analysis and segmentation. These include:

– Webtrends Explore – a data exploration tool for drill-down into customer segments by campaign, content, product and conversion to provide an understanding of customer preferences.

– Webtrends Score – a patented solution for quantifying visitor behavior and segmenting customers.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now