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Editor Mark Choueke’s riposte to Guardian columnist George Monbiot’s negative view of the advertising industry written under the banner ’Advertising is a poison that demeans even love and we’re hooked on it’ generated a plethora of responses. Read Mark’s editorial atwww.mwlinks.co.uk/ToGeorgeMonbiot

Monbiot’s views are the product of a quasi-Manichean belief that the world of commerce is polluted and anything that espouses commerce is evil.

Commerce is not evil. It represents the best of man the ability to do a deal is perhaps our noblest quality. Without commerce we have war. Arguably, advertising is the one thing standing between us and the apocalypse.

The Guardian and its scare stories, along with the 24-hour news media, have talked us into a recession that can only be fought off by private industry selling its wares. Marketing evil? How righteous it would be if the newsmakers became the news.
Daren Bristow


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